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Tata Launches Curvv Series X With Value‑Led Variant Reshuffle

The refresh shifts premium tech into lower trims to boost perceived value without changing the existing engines or gearboxes.

Overview

  • Tata launched the Curvv Series X on Thursday, September 3, 2026, replacing the standard Curvv with a six‑variant lineup named Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+.
  • Reported ex‑showroom prices run roughly from Rs 10 lakh to Rs 19 lakh with minor outlet differences on the exact base price, reflecting how Tata has repositioned the range toward value.
  • The update keeps the same three engines — a 1.2‑litre turbo‑petrol (120hp/170Nm), a 1.2‑litre direct‑injection turbo‑petrol (125hp/225Nm), and a 1.5‑litre diesel (118hp/260Nm) — and the same 6‑speed manual and 7‑speed dual‑clutch automatic options, with the direct‑injection petrol limited to the top automatic.
  • Tata has moved higher‑end features down the range and revised interior packaging to improve second‑row comfort, adding larger infotainment and digital displays on many trims, optional 360° surround view on upper models, richer materials and new leatherette options.
  • The Series X is presented as a commercial play to lift perceived equipment and rear‑seat appeal and to narrow petrol‑diesel and manual‑automatic premiums, a step aimed at improving Curvv's competitiveness in Tata’s compact SUV lineup.