Overview

• Tarte Cosmetics has officially launched its storefront on Amazon Premium Beauty as of April 23, 2025, expanding its digital reach.
• Previously retailer-exclusive products, such as the Shape Tape Concealer, are now widely accessible through Amazon for the first time.
• Amazon Prime members can enjoy fast delivery of Tarte’s cruelty-free, paraben-free products via Prime shipping options.
• The storefront features a 'premium sourced' badge to assure customers of product authenticity directly from the brand.
• Top-selling items like the Maracuja Juicy Lip Balm Gloss and Tartelette Tubing Mascara headline the brand’s Amazon debut.