Target's Strategic Price Cuts Drive Sales Growth Amid Inflation

Consumers flock to discounted essentials and new store brands, boosting Target's quarterly performance.

Target's comparable sales rose 2% in the second quarter, reversing a year-long decline.
Price cuts on groceries and essentials attracted budget-conscious shoppers.
Online sales and new store brands like All in Motion contributed to growth.
Target's loyalty program and 'Circle Week' promotions increased transaction volume.
Retail competitors like Walmart and TJX also reported positive earnings, highlighting a trend towards value shopping.