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Target's Profits Surge in Q4, Launches Membership Program to Boost Sales

Despite a dip in sales, Target's strategic initiatives and new membership program aim for a sales recovery and market share gains.

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A person heads into a Target store Thursday, Jan. 11, 2024, in Lakewood, Colo. The company is slated to announce fourth-quarter financial results on Tuesday, March 5, 2024, hours before it holds its annual meeting with investors and analysts. The results and executive comments should offer more clues on shopper behavior in a still tough economic environment. (AP Photo/David Zalubowski, File)

Overview

  • Target reports a 58% increase in fourth-quarter profits, surpassing Wall Street expectations with net income of $1.38 billion.
  • Comparable sales slipped 4.4%, but the company sees a potential recovery with the launch of Target Circle 360 membership program.
  • The new membership program aims to boost spending with features like unlimited same-day delivery, starting April 7.
  • Target plans to open more than 300 US stores and remodel 2,000 existing ones over the next decade.
  • The retailer remains focused on cost-cutting measures and inventory management to maintain profitability.