Target's Holiday Ads Feature 'Hot Santa,' Capturing Internet Buzz

The retailer's new campaign introduces a modern, fit Santa Claus played by actor Brent Bailey, sparking widespread social media attention.

Target's holiday ad campaign, launched on November 17, introduces 'Kris from Target,' a reimagined Santa Claus as a youthful, stylish store employee.
Actor Brent Bailey, known for roles in 'The Lincoln Lawyer' and 'The Idea of You,' portrays the fit and charming 'Kris,' who sports a red sweater, silver hair, and a well-groomed beard.
The ads feature humorous and whimsical scenarios, such as Kris performing 'tree-cep curls' with a Christmas tree and using magic to emphasize holiday deals.
The campaign has gone viral on social media, with viewers calling Kris 'weirdly hot' and praising Target's marketing team for understanding its audience.
Target describes the campaign as a way to bring joy and ease to holiday shopping, highlighting the role of its team members in creating a stress-free holiday experience.