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Targeted Transgender Messaging Narrows Sherrill’s Lead in New Jersey Governor’s Race

Recent polling reveals that strong voter rejection of transgender-athlete participation coupled with disapproval of taxpayer-funded transitions has almost erased Mikie Sherrill’s advantage.

Overview

  • An APP/Cygnal survey of 500 likely voters conducted June 19–20 (±4.36%) shows Sherrill’s initial 50%–43% lead shrinking to a 46%–45% tie after exposure to her transgender rights record.
  • The poll found 68% of respondents oppose allowing transgender-identifying boys to compete against girls in school sports and over 70% reject taxpayer funding for minors’ transition procedures.
  • Sixty percent of voters disapprove of public elementary schools teaching sexual orientation and transgender ideology, underscoring widespread unease with related curricula.
  • Despite 53% of New Jersey voters naming inflation, cost of living and taxes as their top concerns, social issues are emerging as powerful influences on voter decisions.
  • The data suggest Republican Jack Ciattarelli could leverage culture-war messaging on transgender policies to turn a traditionally Democratic contest into a competitive fall race.