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Target to Open About 500 Stores at Midnight for Taylor Swift’s ‘The Life of a Showgirl’ Release

The retailer is staging a rare late-night launch built around exclusive CD packages alongside strict purchase limits.

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Overview

  • Select locations will stay open past normal hours and make stock available at midnight local time on Oct. 3, covering both exclusive variants and the standard album.
  • Target will offer three exclusive CD editions—It’s Frightening, It’s Rapturous and It’s Beautiful—each with an 8-page lyric booklet and an exclusive poster.
  • A store locator listing participating outlets is live on Target’s website, and online preorders are available ahead of release day.
  • Purchases are capped at four copies per customer, a policy Target says will apply during the midnight rollout.
  • The Life of a Showgirl is due Oct. 3 with 12 tracks, including a Sabrina Carpenter collaboration, and reunites Swift with producers Max Martin and Shellback.