Overview
- Starting next week, ChatGPT users will be able to tag Target, get tailored product suggestions, and build multi-item carts directly within the conversation.
- Purchases will use customers’ Target accounts with fulfillment through Drive Up, Order Pickup, or shipping, and the experience will support fresh groceries.
- Target has not provided an exact rollout date or broader availability details, and it says features such as Target Circle linking and same-day delivery will follow.
- Unlike earlier single-item Instant Checkout pilots, the integration supports full baskets, positioning Target in the agentic shopping race that also includes Walmart’s OpenAI partnership.
- Target reports extensive internal AI use, including about 18,000 ChatGPT Enterprise users and tools like Agent Assist and Store Companion, as it seeks to reverse falling same-store sales and tap ChatGPT’s large audience reported at roughly 800 million weekly users.