Overview
- Shoppers will be able to tag Target in ChatGPT, receive personalized recommendations, build multi‑item carts including fresh groceries, and then complete checkout in Target’s app.
- Fulfillment options at launch include Drive Up curbside pickup, in‑store Order Pickup, and standard shipping.
- The beta rollout is scheduled for the week of Thanksgiving and Black Friday as part of Target’s broader turnaround efforts following recent sales declines and job cuts.
- Target has already deployed ChatGPT Enterprise to roughly 18,000 headquarters employees and uses OpenAI‑powered tools across supply chain, store operations, and customer experiences.
- Target plans additional features such as Target Circle account linking and same‑day delivery, entering a growing retail race that includes Walmart’s OpenAI partnership and OpenAI’s Instant Checkout with Etsy and Shopify.