Overview
- Shoppers will be able to tag Target in ChatGPT for curated product suggestions and build multi-item carts within the chat.
- Checkout will shift to the Target app with Drive Up, Order Pickup, or shipping fulfillment options.
- Target describes the rollout as a beta starting next week and positions it as its first example of “conversation curation” in retail.
- Roughly 18,000 headquarters employees already use ChatGPT Enterprise as the retailer expands AI across operations.
- The move follows Walmart’s October OpenAI tie-up and comes as Target guides for a low‑single‑digit Q4 sales decline after cutting 1,800 corporate roles.