Overview
- Employees must smile, make eye contact, and wave or greet shoppers within 10 feet, and at four feet initiate a warm, helpful interaction.
- The company told USA TODAY the policy is part of an in-store experience upgrade and is internally referred to as the 10-4 program.
- Target did not specify when the guidance takes effect or how noncompliance will be handled.
- Chief stores officer Adrienne Costanzo said greeting and helping shoppers drives guest love and loyalty during the peak season.
- The initiative aligns with incoming CEO Michael Fiddelke’s focus on consistent guest experience, with his appointment effective February 1, 2026.