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Target Opens Nearly 500 Stores at Midnight for Taylor Swift Album Release

Fans will find Target-exclusive CDs and vinyl at limited locations under strict ticketing with per-item limits.

Overview

  • Taylor Swift’s The Life of a Showgirl, her 12th studio album, arrives at 12 a.m. on Oct. 3 with streaming set to launch on major platforms.
  • Target will distribute reservation tickets in the electronics department starting at 10 p.m., with guests returning to a designated line at 11:45 p.m. for midnight purchases.
  • Purchases are limited to four per item per guest due to constrained inventory.
  • Nearly 500 Target stores nationwide are participating, including nine in Illinois such as Champaign, with Chicago’s Bucktown/Elston location staying open until 1 a.m.
  • Participating stores will stock limited-run Target-exclusive CDs and vinyl packaged with collectible posters.