Target Launches 'Dealworthy' Brand to Offer Items Under $10 Amid Inflation Concerns

The new in-house brand features over 400 low-cost items, including essentials and electronics, aimed at budget-conscious shoppers.

Target's 'Dealworthy' brand introduces items priced below $1, with most products under $10, in response to ongoing inflation.
The brand offers a wide range of products, from electronics to household essentials, with some items 50% cheaper than other brands at Target.
Dealworthy is set to attract new shoppers and retain current ones by offering everyday basics at low prices without compromising quality.
The rollout of Dealworthy comes as consumers face high inflation rates, with the latest Consumer Price Index showing a hotter-than-expected 3.1% in January.
Target plans to discontinue its Smartly brand and revamp its Up&Up brand, positioning Dealworthy as its lowest-priced offering.