Target Introduces Dealworthy to Capture Budget-Conscious Market

The new value brand features items starting under $1, targeting consumers affected by inflation and economic pressures.

Target launches Dealworthy, a new value brand with items starting at less than $1, aiming to attract budget-conscious customers.
Dealworthy will feature 400 items, including electronics, home items, and everyday basics, with most items priced under $10.
The launch is part of Target's strategy to compete with dollar stores and Walmart by offering a strong value tier to retain and attract customers.
Dealworthy replaces Target's Smartly brand and will coexist with an upgraded Up&Up brand, which will be priced slightly higher.
Target's move reflects efforts to adapt to consumer spending shifts amid inflation and economic pressures, as its sales have declined for two consecutive quarters.