Overview
- Target confirmed to Bloomberg that stores are implementing an internal '10-4' program directing employees to acknowledge shoppers at 10 feet and proactively offer assistance at four feet.
- Chief Stores Officer Adrienne Costanzo said the move is designed to strengthen guest engagement during the most important shopping period of the year.
- The guidance formalizes behaviors previously encouraged on the sales floor and aligns with hospitality-style norms used by Walmart and Disney.
- Coverage notes that Target has not issued a standalone public press release detailing the new engagement rules or their rollout.
- Reporters situate the effort within Target’s recent challenges, including flat sales, a share-price decline of more than 30% this year, store-condition complaints, and the elimination of about 1,800 corporate jobs.