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Target Faces Intensified Boycott Over Diversity Rollbacks

Rev. Jamal Bryant extends protest as Target struggles with declining foot traffic and stock performance, while negotiations with civil rights leaders remain unresolved.

Customers can be seen entering a Target store on February 28, 2025, in San Rafael, California. (Photo by Justin Sullivan/Getty Images)
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Target store in Los Angeles, California on August 17, 2022.
FILE - A Target store in Emeryville, Calif., Friday, Feb. 28, 2025. (AP Photo/Godofredo A. Vásquez)

Overview

  • Rev. Jamal Bryant has escalated the 40-day Lent boycott of Target into an indefinite protest, citing the company's failure to meet demands for racial equity investments.
  • Target has experienced 11 consecutive weeks of declining foot traffic, with a year-over-year drop of 6.5% in March, according to Placer.ai data.
  • The boycott's demands include a $2 billion investment in Black-owned businesses, $250 million deposited into Black-owned banks, and partnerships with HBCUs, alongside reinstating DEI initiatives.
  • Target's stock price has fallen significantly, reaching a four-year low of $88.73 per share in early April, reflecting the economic impact of the boycott.
  • Target CEO Brian Cornell has requested meetings with Rev. Bryant and Al Sharpton, but no agreements have been reached to address the demands so far.