Target Faces Boycott Calls After Scaling Back Diversity and Inclusion Programs

The retailer's decision to end DEI initiatives has drawn criticism from activists while minority-owned brands warn a boycott could harm their businesses.

Target announced it will discontinue its diversity, equity, and inclusion (DEI) programs, including anti-racism training and support for Black-owned businesses.
The decision follows President Trump's executive order dismantling federal DEI programs, which some believe has influenced corporate rollbacks.
Labor advocacy group We Are Somebody has called for a boycott of Target starting February 1, citing the rollback as a test of consumer values.
Black-owned brands and small businesses, including Beautiful Curly Me and Tabitha Brown, warn that a boycott could lead to their products being removed from Target shelves due to declining sales.
Target has also been banned from participating in the Twin Cities Pride parade, reflecting broader backlash over its decision to scale back DEI efforts.