Target Faces Backlash Over 'Woke' Products Amid Declining Sales

Despite controversy and falling sales, the company continues to promote inclusivity with diverse Christmas decorations and the promotion of Erik Thompson to Senior LGBTQIA+ Segmentation Strategist.

• Target has promoted Erik Thompson, known as 'GayCruella' on social media, to Senior LGBTQIA+ Segmentation Strategist and Pride Lead, despite facing backlash and declining sales due to its Pride-themed products.
• Target's sales have dropped for two consecutive quarters, with a 4.9% decline in the third quarter following a 5.4% decline in the second quarter, the company's first quarterly sales drop in six years.
• Target has been criticized for its Christmas decorations, which include a black Santa Claus in a wheelchair and a Pride nutcracker figurine.
• Target faced boycotts and threats earlier this year due to its Pride Month merchandise, leading to the temporary closure of some stores.
• Despite the backlash, Target continues to stock products that promote inclusivity and diversity, such as a book titled 'Bye Bye, Binary' by Eric Geron.

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