Overview
- Target has promoted Erik Thompson, known as 'GayCruella' on social media, to Senior LGBTQIA+ Segmentation Strategist and Pride Lead, despite facing backlash and declining sales due to its Pride-themed products.
- Target's sales have dropped for two consecutive quarters, with a 4.9% decline in the third quarter following a 5.4% decline in the second quarter, the company's first quarterly sales drop in six years.
- Target has been criticized for its Christmas decorations, which include a black Santa Claus in a wheelchair and a Pride nutcracker figurine.
- Target faced boycotts and threats earlier this year due to its Pride Month merchandise, leading to the temporary closure of some stores.
- Despite the backlash, Target continues to stock products that promote inclusivity and diversity, such as a book titled 'Bye Bye, Binary' by Eric Geron.