Target Expands Wellness Lineup with 2,000 New Products

Over half of the new wellness items are priced under $10, reflecting Target's focus on affordability and accessibility.

Target is launching over 2,000 new wellness products spanning beauty, personal care, nutrition, beverages, and wellness technology.
More than 600 of the new items are exclusive to Target, with over half priced under $10 to ensure affordability for consumers.
The lineup includes celebrity-backed brands like Tom Holland’s BERO, Dwayne ‘The Rock’ Johnson’s Papatui, and Kourtney Kardashian Barker’s Lemme gummies.
Target is emphasizing wellness technology with products like Therabody’s SmartGoggles and SLF’s infrared red light therapy mask.
The initiative positions Target as a wellness destination, with in-store displays and personalized online recommendations highlighting the expanded assortment.