Overview
- Rollout has begun across stores, Target.com and the app, with a refreshed Wellness Hub offering personalized recommendations and a revamped Eat Well Your Way experience.
- Thousands of additions are priced under $10, and Wellness Week runs through Jan. 10 with extra savings plus personalized deals and freebies for Target Circle 360 members.
- Nationwide in-store wellness events with sampling and giveaways are scheduled Jan. 10 for Good & Gather and Jan. 17 for All in Motion and Embark, from 12–4 p.m. local time.
- The lineup spans food, supplements, beverages, skincare, apparel and baby care, including ButcherBox’s exclusive retail debut of 100% grass‑fed beef and new entries from Arrae, Cymbiotika, The Coconut Cult, RYZE, Prequel, La Roche‑Posay and Tubby Todd.
- Target cites about 70% of guests already shopping wellness, describes this as its largest category expansion to date, and notes McKinsey’s report of steadily growing U.S. wellness spending.