Overview

• Target announced the discontinuation of its DEI program, including its Racial Equity Action and Change (REACH) initiative, which aimed to invest $2 billion in Black-owned businesses.
• The decision follows President Trump's executive order to eliminate DEI programs in federal agencies and his call for private companies to end 'illegal preferences.'
• Critics warn that Target's move could alienate its diverse customer base, which has been central to its brand identity and growth strategy.
• Other major corporations like Walmart, McDonald’s, and Meta have also scaled back DEI efforts, citing legal and political pressures as well as shifting public perceptions.
• In contrast, companies like Costco and JPMorgan reaffirmed their commitment to DEI, with Costco shareholders overwhelmingly rejecting a proposal to reassess the retailer's diversity initiatives.