Target Ends DEI Program as Companies Reevaluate Diversity Commitments

The retailer joins others like Walmart and Meta in scaling back diversity initiatives, while companies like Costco and JPMorgan defend their DEI efforts.

Target announced the discontinuation of its DEI program, including its Racial Equity Action and Change (REACH) initiative, which aimed to invest $2 billion in Black-owned businesses.
The decision follows President Trump's executive order to eliminate DEI programs in federal agencies and his call for private companies to end 'illegal preferences.'
Critics warn that Target's move could alienate its diverse customer base, which has been central to its brand identity and growth strategy.
Other major corporations like Walmart, McDonald’s, and Meta have also scaled back DEI efforts, citing legal and political pressures as well as shifting public perceptions.
In contrast, companies like Costco and JPMorgan reaffirmed their commitment to DEI, with Costco shareholders overwhelmingly rejecting a proposal to reassess the retailer's diversity initiatives.