Overview
- Users can tag Target in ChatGPT to receive tailored recommendations across categories, including fresh groceries, and build multi-item baskets.
- Purchases hand off to the Target app where customers can choose Drive Up, Order Pickup or shipping to complete checkout.
- The beta rolls out next week ahead of the Black Friday–Cyber Monday period to gauge customer adoption during peak demand.
- Target says about 18,000 headquarters employees already use ChatGPT Enterprise, supported by internal AI tools such as Agent Assist, Store Companion, Gift Finder and Shopping Assistant.
- The initiative follows Walmart’s OpenAI partnership and comes after Target reported a 2.7% decline in same-store sales, putting a premium on flawless inventory and fulfillment integration.