Overview

• The boycott, initiated on Ash Wednesday, has now been extended indefinitely, with plans to target additional corporations in the coming days.
• Target's foot traffic has declined for ten consecutive weeks, with February and March showing year-over-year drops of 9% and 6.5%, respectively.
• Target's stock price has plummeted to $88.73, its lowest in four years, reflecting the growing financial impact of the protest.
• Organizers demand a $2 billion investment in Black-owned businesses, restoration of DEI initiatives, $250 million in Black bank deposits, and partnerships with HBCUs; only the first demand has been partially met.
• Nearly 200,000 participants have registered for the boycott, which promotes over 300,000 Black-owned shopping alternatives and emphasizes the economic power of Black consumers.