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3d ago

Target Boycott Enters Indefinite Phase as DEI Demands Remain Unmet

Rev. Jamal Bryant and allied faith leaders escalate pressure on Target after the company agrees to only one of four demands while foot traffic and stock performance continue to decline.

Customers can be seen entering a Target store on February 28, 2025, in San Rafael, California. (Photo by Justin Sullivan/Getty Images)
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Target store in Los Angeles, California on August 17, 2022.
FILE - A Target store in Emeryville, Calif., Friday, Feb. 28, 2025. (AP Photo/Godofredo A. Vásquez)

Overview

  • Rev. Jamal Bryant has extended the Target boycott indefinitely, citing the company's failure to meet all four demands related to diversity, equity, and inclusion (DEI).
  • Target has agreed to invest $2 billion in Black-owned businesses by July 31 but has not reinstated DEI programs or committed to other demands, such as partnerships with HBCUs and deposits in Black-owned banks.
  • The boycott, which began as a 40-day Lent fast, has now entered its tenth consecutive week, with Target experiencing declining foot traffic and stock prices hitting a four-year low of $88.73 per share in early April.
  • Nearly 200,000 participants registered for the boycott through a platform created by Bryant's church, which also provides alternative shopping options and promotes Black-owned businesses.
  • Negotiations between Target’s CEO and civil rights leaders remain ongoing, though no comprehensive agreement has been reached to address the boycott's demands.