Overview
- The limited-run assortment debuts today and spans apparel, accessories, home goods, outdoor gear, and food.
- Target frames the release as fashion meeting function, with a campaign shot in New York to underscore urban-outdoor versatility.
- The lineup taps Woolrich’s archives and iconic buffalo check, featuring fleece zip-ups, sheep-graphic sweaters, flannels, quilted parkas, vests, and blankets.
- Target cites its in-house design team and economy of scale to deliver quality at lower price points, with most items reported under $40.
- The collaboration includes what is described as Target’s largest men’s capsule to date, aiming to connect Woolrich with a younger, broader audience.