Target and Warby Parker Partner to Launch In-Store Eyewear Shops

The collaboration will introduce Warby Parker 'shop-in-shops' to five Target stores in late 2025, with plans for expansion in 2026.

The first five 'Warby Parker at Target' locations will open in Willowbrook, Illinois; Bloomington, Minnesota; Brick, New Jersey; Columbus, Ohio; and Exton, Pennsylvania in the second half of 2025.
These shop-in-shops will offer prescription glasses, sunglasses, contacts, eye exams, and vision tests, mirroring Warby Parker's standalone store services.
Warby Parker products will also become available on Target's website alongside the physical store launches.
This partnership marks Warby Parker's first collaboration with another retailer, aiming to reach new customers and expand brand recognition.
Target plans to expand the partnership to additional locations in 2026, complementing its existing Target Optical services in over 500 stores.