Overview

• The first five 'Warby Parker at Target' locations will open in Willowbrook, Illinois; Bloomington, Minnesota; Brick, New Jersey; Columbus, Ohio; and Exton, Pennsylvania in the second half of 2025.
• These shop-in-shops will offer prescription glasses, sunglasses, contacts, eye exams, and vision tests, mirroring Warby Parker's standalone store services.
• Warby Parker products will also become available on Target's website alongside the physical store launches.
• This partnership marks Warby Parker's first collaboration with another retailer, aiming to reach new customers and expand brand recognition.
• Target plans to expand the partnership to additional locations in 2026, complementing its existing Target Optical services in over 500 stores.