Target and Warby Parker Announce Eyewear Shop-in-Shop Partnership

The collaboration will bring Warby Parker's vision care services and products to select Target stores starting in late 2025.

Five 'Warby Parker at Target' locations will open in the second half of 2025 in Illinois, Minnesota, New Jersey, Ohio, and Pennsylvania.
The shops will offer prescription glasses, sunglasses, contacts, eye exams, and vision tests, complementing Target's existing optical services.
Warby Parker products will also be available on Target's website starting with the launch of the first shop-in-shop location.
Target and Warby Parker plan to expand the partnership with additional locations in 2026 and beyond.
The partnership reflects a strategic move by both companies to attract new customers and expand their market reach.