Overview
- Five 'Warby Parker at Target' locations will open in the second half of 2025 in Illinois, Minnesota, New Jersey, Ohio, and Pennsylvania.
- The shops will offer prescription glasses, sunglasses, contacts, eye exams, and vision tests, complementing Target's existing optical services.
- Warby Parker products will also be available on Target's website starting with the launch of the first shop-in-shop location.
- Target and Warby Parker plan to expand the partnership with additional locations in 2026 and beyond.
- The partnership reflects a strategic move by both companies to attract new customers and expand their market reach.