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Target and Starbucks Debut Target-Only Frozen Peppermint Hot Chocolate for the Holidays

The limited-time item aims to drive holiday visits during a tough sales stretch for both chains.

Overview

  • The drink goes on sale November 18 at Starbucks cafés inside Target stores, with November 17 early access for Target Circle 360 paid members.
  • Priced from $5.95 for a grande, the creme Frappuccino-style beverage blends mocha, milk and ice with peppermint-flavored whipped cream and red-and-green sprinkles.
  • The item is available for a limited time while supplies last and can be ordered in store or through the Target app with Drive Up pickup.
  • This is the first drink collaboration between the companies and is limited to Starbucks locations inside Target, which exist in most of Target’s roughly 2,000 U.S. stores.
  • Coverage notes both brands are contending with weaker traffic, layoffs and restructuring, and analysts say the exclusive could add novelty that nudges store visits during the holiday period.