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2d ago

Target, Amazon Prime, Pottery Barn and Wayfair Slash Prices in Fourth of July Sales

Retailers are using steep markdowns, exclusive member offers as well as clearance events to capture rising summer consumer demand

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Overview

  • Target’s Fourth of July sale delivers discounts up to 71 percent off across fashion, vacuums, furniture and décor with entry prices starting at $5.
  • Pottery Barn is offering up to 70 percent off thousands of home items alongside an extra 20 percent off clearance merchandise, with deals starting at $6.
  • Amazon’s Prime-Exclusive event features deals from top brands beginning at $7, with markdowns reaching as much as 68 percent for members only.
  • Wayfair’s holiday sale includes up to 79 percent off patio furniture and décor plus an 80 percent off clearance section to refresh outdoor spaces.
  • Major retailers have moved Fourth of July promotions earlier in June, leveraging multi-channel launches and loyalty perks to boost midyear revenues.