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Target, Amazon and Wayfair Launch Fourth of July Sales Featuring Steep Markdowns

Retailers are featuring marquee brand deals alongside exclusive membership perks to drive pre-holiday shopping

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Overview

  • Target’s sale is live with up to 71% off across 50 top deals starting at $5 on fashion, home, kitchen and outdoor essentials
  • Amazon’s Prime-Exclusive deals page offers members savings up to 68% on electronics, beauty, kitchenware and home goods ahead of Prime Day
  • Wayfair has refreshed its patio furniture and décor sale with discounts up to 79% and opened a clearance event with up to 80% off through July 4
  • Each retailer highlights marquee names—from Ninja and Lands’ End at Target to Nespresso, Roomba and Tempur-Pedic at Amazon, and Kelly Clarkson Home at Wayfair—to attract shoppers
  • These synchronized promotions, which began in mid-June and peak over the holiday weekend, underscore intensifying summer retail competition