Target Adjusts Pride Merchandise Strategy After Backlash

Target scales back in-store Pride merchandise, focusing on online sales and select locations based on past performance.

Target reduces the number of stores featuring Pride-themed merchandise following customer backlash and lower sales.
The retailer will offer a curated Pride collection online and in select stores, aiming to reflect customer demand and insights.
Human Rights Campaign criticizes Target's decision, highlighting the importance of visible support for the LGBTQ+ community.
Internal communications reveal Target's intent to focus on creating a supportive environment for LGBTQ+ employees year-round.
Despite the scale-back, Target remains committed to participating in local Pride events and supporting LGBTQ+ rights.