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Taobao Flash Sale Launches ‘Taobao Convenience Store’ Brand for Nov. 1 Debut With 24/7, 30‑Minute Delivery

Alibaba backs qualified merchants through brand licensing with one-stop supply, logistics, digital tools.

Overview

  • Taobao Flash Sale says it will not build warehouses or open stores, instead authorizing the brand to merchants and setting service standards such as round-the-clock operations.
  • The first wave opens about 34 slots for flagship or standard “flash-warehouse” sites with roughly 10,000 SKUs, with plans to expand to more than 200 cities.
  • The platform will provide traffic, assortment guidance, supply chain and logistics support, plus digital systems for selection, inventory, and operations.
  • Alibaba plans to invest 2 billion yuan over the next year to help partners upgrade facilities, improve product quality, strengthen delivery, and enhance digitization, including 1688-backed supply-chain support and low-interest financing.
  • Company data cited by media reports highlight rapid growth for Taobao Flash Sale, and some reports say Cainiao will provide hour-level fulfillment in select areas.