Overview

• The new in‑store group‑buying offering went live on September 20 across core shopping areas in the three cities, focusing on high‑frequency dining categories such as drinks, desserts, set meals and local snacks.
• The same catalog of deals is supplied jointly by Taobao Flash Sale and Ele.me and is accessible through Taobao, Alipay and Amap entry points.
• Participating names span national chains and local favorites, with examples including Naixue’s Tea, Zunbao Pizza and Taotaoju as well as regional brands like Xunxiangji and Xuji Seafood.
• Alibaba is backing discovery and conversion with its Amap rankings and merchant initiatives, including more than 1 billion yuan in subsidies, 200 million yuan in ride coupons, 950 million yuan in consumer vouchers, 50 million daily exposures and 30 million yuan in cash incentives.
• The Saturday launch is timed for weekly order peaks and the upcoming National Day holiday travel rush, and reporting indicates plans to roll out to additional major cities next.