Tampa Bay Rays Launch New 'City Connect' Uniforms Inspired by Local Skate Culture

The uniforms, which blend 'grit and glow,' will debut this weekend and feature elements from Tampa Bay's vibrant skateboarding history and counterculture scenes.

The Tampa Bay Rays introduced their new City Connect uniforms, emphasizing the region's skateboarding culture and counterculture scenes.
Design elements include textures resembling skateboard grip tape and logos that pay homage to local history and street art.
The uniforms will make their on-field debut in an upcoming series against the New York Mets and will be worn every Saturday thereafter.
This design initiative reflects the Rays' ongoing efforts to connect with younger audiences and highlight unique local narratives.
The project, developed over four years with Nike, includes several creative details like asymmetrical gradient accents and a 'skating ray' logo.