Overview

• DNA began streaming on JioHotstar in Tamil, Telugu, Malayalam, Kannada and Hindi from July 19.
• The OTT premiere follows the Telugu theatrical release as My Baby on July 18, closing the gap to just one day.
• Directed by Nelson Venkatesan, the film stars Atharvaa Murali and Nimisha Sajayan in a suspense drama about a newborn swap exposing trafficking.
• The digital launch builds on a strong Tamil theatrical run that started on June 20.
• Industry observers view the sub-24-hour theatrical-to-streaming window as a sign of evolving viewer habits and heightened platform competition.