Overview

• On their inaugural day, P. Amudha led a briefing on the ‘Ungaludan Stalin’ scheme and other officers have begun similar media sessions across Chennai.
• Each spokesperson—J. Radhakrishnan, Gagandeep Singh Bedi, Dheeraj Kumar and P. Amudha—is tasked with communications for a specific cluster of government departments.
• Departmental secretaries must channel announcements and achievements to the spokespersons for verified, centralized public release.
• The DMK administration regards the new structure as a strategic measure to counter misinformation and boost public engagement ahead of the assembly polls.
• Some DMK legislators have voiced fears that bureaucrats may lack the political narrative skills traditionally provided by ministers.