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TalkTV Shifts to Online-Only Format as GB News Faces Financial Challenges

Rupert Murdoch's TalkTV discontinues its television broadcast to focus on digital platforms, while GB News grapples with mounting losses despite growing viewership.

Overview

  • Rupert Murdoch's TalkTV will transition to an online-only operation, ceasing its television broadcast to focus on streaming platforms.
  • GB News reports a significant increase in viewership, reaching an average of 2.7 million people each month, up from 2.3 million in 2022.
  • Despite growing audiences, GB News faces financial difficulties, with losses deepening to £42.4 million last year as the channel invests in high-profile presenters.
  • TalkTV's decision to go digital follows the departure of its most popular presenter, Piers Morgan, who moved his show to YouTube citing greater freedom and audience reach.
  • GB News aims to become the UK's largest news channel by 2028, even as it comes under increased scrutiny from regulators and explores new revenue streams.