TalkTV Shifts to Online-Only Format as GB News Faces Financial Challenges
Rupert Murdoch's TalkTV discontinues its television broadcast to focus on digital platforms, while GB News grapples with mounting losses despite growing viewership.
- Rupert Murdoch's TalkTV will transition to an online-only operation, ceasing its television broadcast to focus on streaming platforms.
- GB News reports a significant increase in viewership, reaching an average of 2.7 million people each month, up from 2.3 million in 2022.
- Despite growing audiences, GB News faces financial difficulties, with losses deepening to £42.4 million last year as the channel invests in high-profile presenters.
- TalkTV's decision to go digital follows the departure of its most popular presenter, Piers Morgan, who moved his show to YouTube citing greater freedom and audience reach.
- GB News aims to become the UK's largest news channel by 2028, even as it comes under increased scrutiny from regulators and explores new revenue streams.