Overview

• Eline Van der Velden said at the Zurich Summit that Xicoia is in discussions with multiple agents to represent its AI creation Tilly Norwood, with a representative to be announced in the coming months if a deal is reached.
• Tilly Norwood has been soft-launched on TikTok, Instagram and YouTube as Xicoia’s first public-facing character.
• Xicoia is built on Particle6’s DeepFame engine and uses a hybrid model that combines autonomous AI responsiveness with human creative oversight and a direct fan engagement platform.
• Van der Velden and Luma AI’s Verena Puhm said major studios are already testing AI workflows under the radar, with public announcements of high-profile projects expected in the near term.
• Xicoia says it is collaborating with living stars to appear as younger or current versions of themselves and with estates to recreate legendary performers, drawing immediate online criticism over labor, consent and IP concerns.