Overview

• Xicoia founder Eline Van der Velden said multiple unnamed agencies are in talks to represent Tilly Norwood, with an announcement expected in the coming months.
• Tilly has been soft-launched on social platforms and appeared in July in Particle6’s AI-generated comedy sketch “AI Commissioner.”
• Xicoia is built on Particle6’s DeepFame avatar engine and a hybrid human-plus-AI model, with plans to manage a roster of synthetic personas and enable direct fan engagement.
• Actors including Melissa Barrera and Kiersey Clemons condemned agency interest, while Mara Wilson questioned the sourcing of Tilly’s likeness data.
• Van der Velden and Luma AI’s Verena Puhm said studios are quietly advancing AI projects, with reported work on de-aging for living stars and collaborations with estates anticipated to surface soon.