Overview
- Speaking at the Paley International Council Summit in Menlo Park on October 23, Strauss Zelnick said generative AI will increase employment.
- He said AI will create operational efficiencies for studios but cannot deliver creative genius or guaranteed hits.
- Zelnick characterized current systems as backward‑looking predictive models and called their appeal a "combination of metadata with a parlor trick."
- He noted that Take‑Two is reviewing about 200 AI opportunities across its business.
- He also called generative AI the future of technology, a stance that contrasts with forecasts predicting widespread job losses.