Overview
- Take-Two said Rockstar’s launch marketing will begin in summer 2026 and reiterated the PS5 and Xbox Series X/S release on November 19, 2026.
- CEO Strauss Zelnick told Variety that delaying boxed copies to curb leaks is “not the plan,” pointing to day-one digital and physical availability.
- Zelnick said generative AI played “zero part” in GTA 6’s creation, even as the company runs internal AI pilots for other uses.
- The publisher reported GTA V lifetime sales of about 225 million and the franchise total of roughly 465 million, underscoring the stakes for the sequel.
- A separate labor dispute continues over developers fired for alleged leaks, with a UK judge recently denying interim pay as proceedings continue.