Take-Two Resists Subscription Model for Major Game Releases
CEO Strauss Zelnick explains why Grand Theft Auto 6 and other AAA titles won't debut on services like Game Pass or PS Plus.
- Zelnick believes subscription launches undermine the economic value of high-budget games.
- Take-Two will continue to release older titles on subscription services, not new ones.
- Call of Duty: Black Ops 6's inclusion on Game Pass is expected to boost subscriptions temporarily.
- Take-Two's strategy focuses on maximizing revenue from initial game sales.
- The company plans to maintain its current approach despite industry trends.