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Take-Two Refuses to Set GTA 6 Price as CEO Reaffirms May 26, 2026 Launch

Strauss Zelnick stressed that GTA 6 will debut with multiple premium editions under a variable pricing model that prioritizes consumer value

Overview

  • Strauss Zelnick declined to confirm a final retail price, saying Rockstar will make the official announcement when ready.
  • Take-Two plans a tiered, premium pricing structure at launch, with analysts widely speculating a standard edition could approach $100 and special editions costing more.
  • Zelnick expressed “very, very high” conviction that Grand Theft Auto VI will arrive for PlayStation 5 and Xbox Series X|S on May 26, 2026, with a PC release expected later.
  • Industry forecasts predict tens of millions of sales and multibillion-dollar revenue, highlighting the franchise’s significance for gaming market projections.
  • Leaked reports and reporting indicate dual protagonists in a modernized Vice City setting, with past staff departures and gameplay footage leaks having influenced development.