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Take-Two Reaffirms Nov. 19, 2026 GTA 6 Release, Says Rockstar’s Launch Marketing Starts This Summer

Executives frame the marketing kickoff as a sign of renewed confidence after two earlier delays.

Overview

  • CEO Strauss Zelnick said confidence is “as high as it can be” as the company approaches planned summer marketing beats.
  • Zelnick told Variety that rumors of a digital-only rollout or delayed physical discs are false, saying “that’s not the plan.”
  • He said generative AI played zero part in GTA 6’s creation, even as Take-Two pursues AI pilots elsewhere across its studios.
  • Take-Two reported GTA V has sold about 225 million copies and the Grand Theft Auto series roughly 465 million, supporting stronger financial guidance.
  • Rockstar continues to face a labor and legal dispute over staff fired for alleged leaks, and a PC day-one release remains unconfirmed.