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Take-Two Reaffirms GTA 6’s November 19, 2026 Release as Rockstar Sets Summer Launch Marketing

A raised bookings outlook underscores management’s confidence in the rollout.

Overview

  • The company restated Grand Theft Auto VI will launch on November 19, 2026 for PlayStation 5 and Xbox Series X/S, with Rockstar’s formal campaign beginning in Summer 2026.
  • CEO Strauss Zelnick dismissed reports of a staggered rollout, saying physical editions will be available at launch and that a digital-only plan is not in place.
  • Take-Two reported Q3 net bookings of $1.76 billion and lifted its fiscal 2026 bookings forecast to $6.65–$6.7 billion, citing momentum heading into the GTA 6 cycle.
  • Zelnick said generative AI played no role in GTA 6’s development, describing Rockstar’s world-building as handcrafted even as the company tests AI tools elsewhere.
  • Labor and leak disputes involving fired Rockstar staff remain unresolved, and a PC version has not been announced.