Overview

• Take-Two Interactive confirmed Grand Theft Auto 6 remains on track for a Fall 2025 release, though no specific date has been announced.
• CEO Strauss Zelnick described the game's anticipation as the greatest he's ever seen for an entertainment property.
• The company’s marketing strategy prioritizes releasing promotional materials closer to launch to balance excitement with unmet anticipation.
• Developers across the gaming industry are adjusting release schedules to avoid competing with GTA 6's launch.
• The game will return to Vice City and feature dual protagonists inspired by Bonnie and Clyde, as revealed in the December 2023 teaser trailer.