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2h ago

Take-Two Embraces AI Tools but Says GTA 6 Is Fully Handcrafted

Leadership describes AI as a source of efficiency, not content creation.

Strauss Zelnick, chairman and chief executive officer of Take-Two Interactive Software Inc., during an Economic Club of New York event in New York, US, on Monday, June 17, 2024. Take-Two Interactive Software, Inc. develops, markets, distributes, and publishes interactive entertainment software games and accessories. Photographer: Jeenah Moon/Bloomberg via Getty Images
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Overview

  • CEO Strauss Zelnick said generative AI has zero part in GTA 6 and emphasized Rockstar’s handcrafted approach to building its world.
  • He reported hundreds of AI pilots and implementations across the company and said generative tools are already improving cost and time efficiency.
  • Take-Two posted better-than-expected Q3 results with total net bookings of $1,757 million and GAAP net revenue of $1,699 million.
  • Management reaffirmed GTA 6’s November 19, 2026 release date and indicated that marketing beats are coming soon.
  • The remarks follow market anxiety around Google’s Project Genie, which coincided with a sharp sell-off in game stocks, including a reported 12% drop for Take-Two.