Overview
- Speaking at CNBC’s Technology Executive Council Summit on Oct. 28, Zelnick said AI’s impact on game development is still limited.
- He said even an unconstrained system couldn’t produce a high-quality Grand Theft Auto or its marketing plan, calling likely results “pretty derivative.”
- Zelnick warned that content created with AI is not protectable as intellectual property and raised likeness and rights risks highlighted by new video tools.
- He noted the technology is strong for backward-looking data and efficiency tasks but poorly suited to world-building and original storytelling.
- The stance contrasts with publishers accelerating AI use, while Rockstar’s next installment, GTA 6, is scheduled for May 26, 2026.