Overview

• Take-Two Interactive CEO Strauss Zelnick stated that the lack of updates on GTA 6, including a second trailer, is intentional to sustain excitement and anticipation.
• The first trailer was released in December 2023, but no new promotional materials have been shared since, as part of a strategy to release marketing closer to the Fall 2025 launch.
• Zelnick highlighted Rockstar Games' commitment to perfection, citing the complexity of creating large-scale, high-quality experiences as a reason for the game's prolonged development.
• The gaming industry is closely monitoring GTA 6's release, with publishers reportedly adjusting their schedules to avoid competing with the highly anticipated title.
• Take-Two has allocated a significant marketing budget starting in April 2025, signaling the beginning of a major promotional push leading up to the game's release.