Take-Two CEO Dismisses 'Artificial Intelligence' Label, Sees AI as a Tool for Growth

Strauss Zelnick argues AI will boost employment and productivity while emphasizing the importance of respecting intellectual property.

Take-Two CEO Strauss Zelnick reiterated his belief that 'artificial intelligence' is a misnomer and that current AI technologies are merely advanced digital tools.
Zelnick stated that AI will not reduce employment but will instead enhance productivity, profitability, and job creation in the long term, particularly in the video game industry.
He compared AI to historical productivity tools like calculators, emphasizing that they assist rather than replace human ingenuity and effort.
Zelnick stressed the importance of respecting intellectual property, noting that Take-Two will avoid using AI technologies that infringe on others' copyrighted materials.
The CEO's comments align with broader industry discussions on AI's transformative potential, including its ability to accelerate game development processes while raising concerns about its ethical use.